Birmingham City Football Club has partnered with tappit to introduce Blues Fastpay.

Blues Fastpay provides advocates a cashless repayment system whatsoever Kiosks across St. Andrew’s Trillion Trophy Stadium. The ingenious system, created by cashless experience expert, tappit, aims to decrease serving time as well as enhance the general matchday experience for fans.

Blues Fastpay will be introduced at the begin of the 2018/19 season. advocates will be able to top up money onto their season Tickets to pay for food as well as drink at Kiosks, fan bars as well as likewise to purchase product in the Blues Store.

Following advocate feedback, the Club has prioritised decreasing matchday queues for food as well as beverages as well as improving the speed of service.

Ian Dutton, Head of Commercial, Birmingham City Football Club, said:

Blues Fastpay is one of the methods that we are bringing the very best experience possible to Birmingham City advocates inside St. Andrew’s Trillion Trophy Stadium.

Slow queueing times is an problem that the majority of football clubs face, particularly during the half-time rush. Blues Fastpay looks to address this by offering a devoted fast-payment line, without the requirement for personnel to deal with money. Our insight shows that it might decrease queue times by as much as 15%.

The innovation will likewise enable the Club to track concession as well as retail purchases in Camiseta Fluminense real-time. This insight is critical as Camiseta CF Monterrey it will enable us to offer targeted incentives as well as competitions to enhance advocate engagement.

Blues will likewise introduce paperless ticketing for non-season ticket advocates at St. Andrew’s Trillion Trophy Stadium. match passes will be issued to any type of Blues fans buying a ticket for the very first time. Their distinct Camiseta OGC Nice match pass will then be re-used for all future house ticket purchases.

Jason Thomas, CEO, tappit, added:

We’re completely behind Birmingham City in their quest to enhance fan experience as well as happy to be part of their journey in improving St. Andrew’s Trillion Trophy stadium with Blues Fastpay. 

As devoted sports fans ourselves, we comprehend the irritation of missing the action while stuck in a queue. Improving the fan experience is why we exist as well as we’re thrilled to be doing that for Blues fans.

Blues Fastpay is even quicker than bank-issued contactless cards as well as simple to manage, so advocates can delight in the action on the pitch without costs unnecessary time queuing.

Separate tills as well as queueing points will be produced whatsoever 93 kiosks inside the house concourses at St. Andrew’s Trillion Trophy Stadium.

Only money that is packed onto the card can be spent. Blues fans will be able to top up their cashless cards in a range of ways; online, at St. Andrew’s Trillion Trophy, through car top-up as well as with the Blues App.

Further details of Blues Fastpay will be offered in July.

#SportsVenueBusiness – keeping you in the know!

Share This Article